4.1 Processing orders and performing a contractWe process identity, contact, order, payment-confirmation and delivery data to:
- receive and confirm orders;
- arrange payment;
- reserve products;
- arrange fitting;
- deliver products;
- provide pickup;
- send order updates;
- process lawful cancellations, returns or refunds;
- provide customer support;
- handle product claims.
The legal basis is the performance of a contract or taking steps requested by you before entering into a contract.
4.2 Compliance with legal obligationsWe may process and retain data to comply with:
- accounting and tax obligations;
- consumer-protection requirements;
- customs and international-shipping requirements;
- data-protection obligations;
- court orders and lawful government requests;
- fraud-prevention and financial-compliance requirements.
The legal basis is compliance with a legal obligation.
4.3 Legitimate interestsWhere permitted by law, we may process data for legitimate interests such as:
- protecting the website and transactions against fraud;
- maintaining network and information security;
- preventing abuse;
- responding to complaints and disputes;
- establishing, exercising or defending legal claims;
- understanding general website performance;
- improving our products and customer service;
- maintaining internal business records.
Before relying on legitimate interests, we consider whether our interests are overridden by your rights and freedoms.
4.4 ConsentWe may rely on your consent for:
- optional analytics cookies;
- advertising cookies;
- personalised marketing;
- email or SMS marketing where consent is required;
- other optional processing clearly explained when consent is requested.
You may withdraw consent at any time. Withdrawal does not affect processing that was lawful before the withdrawal.
4.5 Direct marketingWe will send electronic direct marketing only where we have a valid legal basis.
Where prior consent is required, marketing messages will be sent only after you have actively consented. Consent to marketing is optional and is not a condition for purchasing a product.
Every electronic marketing message will contain, or be accompanied by, a reasonably accessible method of unsubscribing. You may also object or withdraw consent by contacting us at [PRIVACY EMAIL.
After an opt-out, we may retain limited suppression-list information to ensure that further marketing is not sent to you.